The New Zealand Bakery of the Year challenge is one bit of online marketing that I look forward to each year now. The reason why I like it is simple – whats not to like about those cute little animated gingerbread men. Each years viral video is as entertaining as the last and this years Gingerbread Ed video is (as they put it on the Bakery of the Year site) an edible homage to one of New Zealand’s greatest, Sir Edmund Hilary.
As per usual each bakery is assigned a unique number to identify them for judging and voting purposes. Then people can vote for their favourite bakeries by texting. The public text voting and expert bakery judges determine the winners. A special People’s Choice Award is determined through online voting.
Gingerbread Ed is right up there with their previous years campaigns of the Gingerbread Gangsters and the Gingerbread Haka.
The Green Party of Aotearoa New Zealand turned their ‘Vote for me’ political billboard advertisement into a viral for the recent election. You can create your own ‘Vote for me’ billboard on www.voteforus.co.nz. All you have to do is upload an image and then send it to your friends via email. What a good idea this is. Simple but highly effective. It’s nice to see a viral thats not video.
The New Zealand Bakery of the Year 2008 competition run by the Baking Industry Association of New Zealand (BIANZ) ended in August. Last year I wrote about the 2007 New Zealand Bakery of the Year campaign on onlinemarketer.co.nz. The viral video for last years campaign was of the animated Gingerbread men Haka. This video proved to be controversial, so enhanced the viral marketing aspect of the campaign. This year they have done another Gingerbread man video, but in a scene from The Godfather film.
A search on YouTube using the keywords: gingerbread men gangsters turns up 2 listings of the video. It is now a couple of months since the competition finished and these 2 listings together have only had 534 views. At the time I was writing about the 2007 campaign, around a 100 people had uploaded the Gingerbread Haka on YouTube, with them getting an excess of 300,000 views. Okay, so the Gingerbread Gangster video is not as controversial as the Gingerbread Haka, so it was bound to not get as much attention as last years campaign.
The campaign was run in similar fashion to last year. Get the bakeries to register online, assign them a unique number to identify them for judging and voting purposes. Then get people to vote by texting, online voting or instore voting. Once again people were encouraged to send the Gingerbread viral video to their friends on the web site. I am not sure as to whether they did any TV advertising this year. I don’t watch much TV, so I don’t know.
Even though this years Gingerbread Gangsters Viral video does not appear as successful in terms of reach on YouTube compared to the Gingerbread Haka, I still think the concept of the Gingerbread Gangsters is just as good as the Gingerbread Haka.
Murder Burger is a new Gourmet Burger joint that opened on Ponsonby Road in Auckland last month. A bit of healthy competition for Burger Fuel and the likes. So apparently they were looking for staff and placed a job ad on auction site Trade Me and had a less than satisfactory response. They placed a humorous “staff needed” ad in their shop window. Looks like a few people took photos of the job advert and put them up on the photo sharing site Flickr.
Photos on Flickr
Now, almost a month after their launch (and at the time of writing this post) this job ad photo under the title of:
Another job ad photo under the title:
And this one:
Actually, now after closer inspection, all three photos appear to be the same photo.
Due to these photos being uploaded on Flickr they ended up getting over a thousand applicant emails from people all over the world. I guess that was a bit of an unexpected twist in their recruitment drive and online marketing strategy. It just goes to show the power of social media when a local offline job advertisement goes global online.
The Murder Burger site is up on WordPress and you can also find Murder Burger on Facebook, of which currently they have 60 members.
Last month we were invited to the Ponsonby Primary School Fair. Touted as a huge fair for the whole family. Live music, farm animals, amusement rides, vintage clothing, mechanical bull riding, food, crafts, plants, face painting, body art and loads more.
Our 2 year old son got to touch farm animals, especially the sheep and lambs for the first time. It was a fun afternoon in the Spring sun after such a wet winter!
A great little video for the Ponsonby Primary School Fair was created too.