Murder Burger’s Bloody Headless Chicken Billboard Removed

Murder Burger is still probably the newest burger joint on Ponsonby Road in Auckland. I blogged about how Murder Burger’s job advert ended up going viral on photo sharing site Flickr, when they first opened their shop late last year.

So, anyway about a week and a half ago they did some billboard advertising that ended up being short lived. Within 24 hours of their ‘Free Range Tastes Better’ billboard advert being up, it was taken down by the billboard company iSite.  I reckon someone other than iSite probably would of ended up complaining about the poor old bloody headless chicken . No-one (except for Murder Burger) will get the chance to complain now since it’s been taken down.

Murder Burger Billboard

The Murder Burger web site says: “The iSite person said they would give us two hours to change the image somehow – by putting a paper bag over the chickens neck or something – so that the billboard could stay up.  We told him to go fuck himself.”

Murder Burger Chicken close up

If you are already familiar with the Murder Burger site, then this is totally the kind of humourous response you would expect from them, along with their we don’t give a shit what you think type attitude .

As they say themselves, they got better coverage by them taking the billboard down than they would of got from leaving it up. This kind of controversial advertising tends to get alot of attention.


Murder Burger Job Advert Goes Viral On Flickr

Murder Burger is a new Gourmet Burger joint that opened on Ponsonby Road in Auckland last month. A bit of healthy competition for Burger Fuel and the likes. So apparently they were looking for staff and placed a job ad on auction site Trade Me and had a less than satisfactory response. They placed a humorous “staff needed” ad in their shop window. Looks like a few people took photos of the job advert and put them up on the photo sharing site Flickr.

Photos on Flickr

Now, almost a month after their launch (and at the time of writing this post) this job ad photo under the title of:

Another job ad photo under the title:

And this one:

Actually, now after closer inspection, all three photos appear to be the same photo.

Due to these photos being uploaded on Flickr they ended up getting over a thousand applicant emails from people all over the world. I guess that was a bit of an unexpected twist in their recruitment drive and online marketing strategy. It just goes to show the power of social media when a local offline job advertisement goes global online.

The Murder Burger site is up on WordPress and you can also find Murder Burger on Facebook, of which currently they have 60 members.