Murder Burger is still probably the newest burger joint on Ponsonby Road in Auckland. I blogged about how Murder Burger’s job advert ended up going viral on photo sharing site Flickr, when they first opened their shop late last year.
So, anyway about a week and a half ago they did some billboard advertising that ended up being short lived. Within 24 hours of their ‘Free Range Tastes Better’ billboard advert being up, it was taken down by the billboard company iSite. I reckon someone other than iSite probably would of ended up complaining about the poor old bloody headless chicken . No-one (except for Murder Burger) will get the chance to complain now since it’s been taken down.
The Murder Burger web site says: “The iSite person said they would give us two hours to change the image somehow – by putting a paper bag over the chickens neck or something – so that the billboard could stay up. We told him to go fuck himself.”
If you are already familiar with the Murder Burger site, then this is totally the kind of humourous response you would expect from them, along with their we don’t give a shit what you think type attitude .
As they say themselves, they got better coverage by them taking the billboard down than they would of got from leaving it up. This kind of controversial advertising tends to get alot of attention.