On the 12th November, I received an email newsletter update from Greenpeace. In this email they were urging people to record a message to John Key about climate change via web camera, video camera or mobile phone. Then upload the video as a response to John Keys victory speech on YouTube and add the tag ‘dearjohnkey’. The last step was to send the Greenpeace email message to friends and family.
Two days later, I received a follow-up email from Greenpeace letting me know that there had been some video contributions uploaded to YouTube already. This email also said that if you can’t manage sending a video, then send an email to John Key: firstname.lastname@example.org.
YouTube video responses
Searching on YouTube for the ‘John Key victory speech’ turns up 2 listings under those keywords. The correct John Key victory speech listing to add your video response to has had 672 views. So far there have been 7 video responses uploaded and 17 text comments (at the time of writing).
So it’s been 2.5 weeks since I received that first email and only 7 videos have been uploaded. It’s not a huge response, but it’s good that they are trying to get people involved and participate through web 2.0 intiatives. A video response is getting people to commit to being responsive in real time. Plus you get to see the real people behind the messages, a private conversation being made public. And this is what social media is all about trying to engage people meaningfully through the use of social media.