Dick Smith did some online advertising recently for ‘The Big Weekend Blackout’ sale they were having. My husband was reading the NZ Herald when he saw the Dick Smith advertisement. He’s not one to normally click on online adverts, but he did as he was curious about this one.
The Dick Smith site had been blacked out, as well as the prices for the Hot Deal products. Even the guys glasses on the Dick Smith logo had been blacked out. In order to find out prices on the Hot Deals you had to go into the shops. Well done Dick Smith for creating some advertising that plays on the New Zealand Internet Blackout campaign. Makes me wonder if they blacked out their site for the real Internet Blackout protest.