Murder Burger is a new Gourmet Burger joint that opened on Ponsonby Road in Auckland last month. A bit of healthy competition for Burger Fuel and the likes. So apparently they were looking for staff and placed a job ad on auction site Trade Me and had a less than satisfactory response. They placed a humorous “staff needed” ad in their shop window. Looks like a few people took photos of the job advert and put them up on the photo sharing site Flickr.
Photos on Flickr
Now, almost a month after their launch (and at the time of writing this post) this job ad photo under the title of:
- Staff Wanted has been viewed 129,128 times on Flickr.
Another job ad photo under the title:
- Want to work for Murder Burger had 24 views.
And this one:
- An honest job in Auckland had 65 views on Flickr.
Actually, now after closer inspection, all three photos appear to be the same photo.
Due to these photos being uploaded on Flickr they ended up getting over a thousand applicant emails from people all over the world. I guess that was a bit of an unexpected twist in their recruitment drive and online marketing strategy. It just goes to show the power of social media when a local offline job advertisement goes global online.