New Zealand Flag Design Referendum

The government has recently embarked on the Flag Consideration Project where
New Zealanders can for the first time in history have their say in the design of the New Zealand flag. This will be costing the taxpayer a rediculous $25 million.

The first part of the process involves New Zealanders going to the ‘standfor’ site and there they are being asked ‘what they stand for’.  If you wish to submit a flag then they direct you to the site. Then there are going to be 2 postal referendums. The first postal referendum determines the preferred alternative flag design. The second referendum decides between the preferred alternative design and the current flag.

On the ‘standfor’ site people have been loudly voicing their opinions on what they stand for. There are quite a few who think this designing of a new flag is unnecessary and a waste of money as you can see below.


So, this flag design is really a branding exercise. A brand is to a company what a flag is to a nation. What is the nature of the brand and what does it say to the world? Well nothing quite says kiwi like the silver fern. No disrespect to the people who have fought and died under our current flag, but I am of the opinion that an alternative flag should in some form incorporate the silver fern. The reasoning behind this is because New Zealanders are already identified with the iconic silver fern around the world. It is used to represent New Zealand in sports, tourism, etc. Building on that existing silver fern association into our flag to me feels like a step in the right direction.


PrinceHarryWearingSILVERFERN pm


NadiaLIM-PromotingNZFood&Culture pm

Facebook changes its policy on photos of breastfeeding mums

breastfeeding baby

It’s an undeniable fact, mums love sharing pics of their beautiful babies on Facebook. But have you ever felt like posting a photo of yourself doing the most natural act of breastfeeding on Facebook? It’s a brave step, but women do and Facebook have until now taken a stance that opposes what some breastfeeding women think they have every right to do – post their breastfeeding photos.

Facebook nipple ban lifted on breastfeeding photos

The social media giant has recently changed its photo policy of breastfeeding mothers. Now photos of breastfeeding mums where nipples can be seen will no longer be removed for violating Facebook terms on nudity and obscenity. A victory for those who have supported having breastfeeding images on Facebook, as they have been battling a long fight with Facebook over its policy. Support has come from various groups including Hey Facebook, breastfeeding is not obscene!, Beautiful Breastfeeding and FB vs. Breastfeeding.


Hey Facebook stop bullying breastfeeders


Below is the updated policy from Facebook where they have removed the phrase: “photos that show a fully exposed breast where the child is not actively engaged in nursing do violate the Facebook Terms”.

Facebook Policy
So a win for nursing mothers who want to show their intimate breastfeeding moments on social media. No doubt with this renewed policy we could see a surge of new breastfeeding selfies.

Gingerbread Ed Viral – New Zealand Bakery of the Year

The New Zealand Bakery of the Year challenge is one bit of online marketing that I look forward to each year now. The reason why I like it is simple – whats not to like about those cute little animated gingerbread men. Each years viral video is as entertaining as the last and this years Gingerbread Ed video is (as they put it on the Bakery of the Year site) an edible homage to one of New Zealand’s greatest, Sir Edmund Hilary.

As per usual each bakery is assigned a unique number to identify them for judging and voting purposes. Then people can vote for their favourite bakeries by texting. The public text voting and expert bakery judges determine the winners. A special People’s Choice Award is determined through online voting.

Gingerbread Ed is right up there with their previous years campaigns of the Gingerbread Gangsters and the Gingerbread Haka. – RSA


For ANZAC Day this year the Returned Services’ Association were letting people make an online donation at In return for making the donation, they would plant a poppy on your behalf in the online Field of Remembrance.

When donating you could choose from some ANZAC memorabilia for your phone. You could choose either rings tones, including the “Last Post” Ringtone or wallpaper images for your phone.

You could also leave messages on the Wall of Remembrance. I am of the opinion that they could of represented the Wall of Remembrance in a way more visually engaging way.

There were also badges available to help spread the word about the campaign.

Dick Smith – The Big Weekend Blackout

Dick Smith did some online advertising recently for ‘The Big Weekend Blackout’ sale they were having. My husband was reading the NZ Herald when he saw the Dick Smith advertisement. He’s not one to normally click on online adverts, but he did as he was curious about this one.

The Dick Smith site had been blacked out, as well as the prices for the Hot Deal products. Even the guys glasses on the Dick Smith logo had been blacked out. In order to find out prices on the Hot Deals you had to go into the shops. Well done Dick Smith for creating some advertising that plays on the New Zealand Internet Blackout campaign. Makes me wonder if they blacked out their site for the real Internet Blackout protest.

Dick Smith weekend blackout

SaverJet – Air New Zealand’s Spoof Web Site Viral

I’ve been meaning to Blog about this sooner, but just over a month ago Air New Zealand launched a viral campaign consisting of a spoof web site for fictitious budget airline Air New Zealand’s marketing manager, Jules Lloyd, said the “tongue-in-cheek campaign” was designed to raise awareness of the hidden fees that low-cost carriers charge.

The humourous approach of taking the piss out of budget airlines and their hidden fees and silly clauses hidden under the asterisk symbol * in the small print, I think works as it’s something we can all relate to.

saverjet terms and conditions

There is no mention on the SaverJet site as to who is behind the fictitious site. I wonder what was the reasoning behind Air New Zealand not acknowledging themselves. Maybe they could of quietly stated in the small print under the asterisk that they were responsible for this site. I learnt the other day that this could be termed as a ‘dark viral’ meaning the brand isn’t actually acknowledged.

Apparently viral marketing campaigns should entertain, inform and incentivise us enough to pass the viral on. I think the SaverJet viral is fairly entertaining, but I don’t think I’ve been informed. There doesn’t appear to be any incentive to pass the viral on either. Despite this, if I’d known about the viral at the time, I think I would of let other people know about the fake SaverJet site.

Internet Blackout Protest Against Harsh Copyright Law Turns Into Global Viral

This is a follow-up on my post about the Creative Freedom Foundation’s Campaign against Guilt Upon Accusation Laws in New Zealand. To try and fill you in quickly, the Creative Freedom Foundation are protesting against Section 92A of the Copyright Amendment Act that is due to come into law in New Zealand on February 28th. This ammendment to the law would mean that ISPs would be able to cut off internet access and web sites of anyone who is repeatedly accused of copyright infringment, based purely on accusation alone, without evidence or proof of guilt. It will be a three strikes and you’re out system. On the third copyright infringement the ISP will automatically cut off your internet connection, without being proven guilty in a court of law. Completely outrageous indeed. The same kind of legislation has been rejected in other countries such as Germany and the UK.

The campaign started out with the Creative Freedom Foundation asking people to protest by signing an online petition called Not In My Name. They also wanted people to spread the word about the campaign by either joining them on Facebook and MySpace, writing to a member of parliament or displaying an animated banner on your site.

Internet Blackout

Now the campaign has taken on a new phase calling for people to join the INTERNET BLACKOUT N.Z PROTEST from the 16th – 23rd February. They want people to BLACK OUT their Facebook, MySpace and Bebo avatars, your Twitter account and web sites.  It is proving to be a very powerful addition to the campaign as the protest has turned into a global viral, due mostly in part to celebrity actor, comedian and author Stephen Fry.

Day 1 of Campaign

  • Stephen Fry shows support for the campaign by turning his avatar black, changing his Bio to: I’m blacked out: Stand up against “Guilt Upon Accusation” for New Zealand and talks about the internet blackout campaign on Twitter. This helps push the campaign global.
  • He also tells people to Digg this

Stephen Fry on Twitter

By doing this Stephen Fry gains 15,000+ friends overnight and he comes in as No.3 on Twitterholic with just over 200,000 people following him. Twitterholic tells you who the most popular – Top 100 Twitter users are based on followers.


Day 2 of Campaign

  • #blackout becomes the #1 search trend on Twitter, beating Heroes, 24 and Dollhouse
  • The Internet Blackout campaign makes it into Wikipedia as a definition for Blackout
  • People start blogging about the Internet Blackout protest including Richard McManus at ReadWriteWeb and Cory Dotorow at Boing Boing.
  • A Guilt Upon Accusation anthem called the Copywrong Song is realeased under a Creative Commons Attribution-Share Alike 3.0 New Zealand License. A Copywrong Remix Challenge is issued calling for people to make the ultimate remix of the Copywrong song.

Day 3 of Campaign

  • Chelfyn Baxter at Mohawk Media releases his ‘Kangaroo Court’ animation, a protest video for the campaign against Section 92 of the New Zealand Copyright Ammendment Act.

Day 4 of Campaign

  • On Thursday 19th February, a public demonstration took place on the grounds of the New Zealand Parliament in Wellington with the ‘Not in my Name’ petition handed over. People were asked to come along in bright clothes and black placards.
  • Stuff’s Blackout news story ‘Stephen Fry rails against NZ internet law‘ hits the front page of

Day 5 of Campaign

  • More web celebrities & supporters join the Blackout campaign including author Neil Gaimen, and Xeni from Boing Boing.

Day 6 of Campaign

Day 7 of Campaign

  • Preparation and instructions go out on how to modify your web site for the final day of Internet Blackout protest.

Day 8 of Campaign

  • New Zealand Political blogs and other web sites Blackout their sites including Public Address, Scoop, Kiwiblog, The Standard, No Right Turn, Frog Blog, Whale Oil, Not PC, No Minister, Just Left, The Hand Mirror, Roar Prawn, Policy Net, Kiwi Politico.
  • Prime Minister John Key announces that Section 92A will be delayed until March 27th

Hell Pizza’s Controversial Halloween Advert

hell pizza graves

Hell Pizza in New Zealand have hit the headlines again with more controversial advertising. The latest is a Halloween pizza promotion that was on the microsite The animation depicts Sir Edmund Hillary, Heath Ledger and the Queen Mother emerging from graves and dancing to Michael Jackson’s song Thriller. People have found it offensive and in bad taste. The site has been taken down.

According to the BBC News, they say the firm’s marketing director Rachael Allison told New Zealand media that the latest animation was part of an e-mail campaign targeting existing customers and that around 5,000 people saw the advert before it fell into the hands of the media.

Mash-up on YouTube
A search for the animation on YouTube comes up with only one video posted. I’m not even going to bother to insert a link to view this video because the video clip doesn’t actually show anything of the animation and it doesn’t deserve anymore views.

When I begun my research on this latest Hell Pizza controversy, this YouTube video had been viewed 15,371 times. Looking at it the following day it had received 17,177 views. So, around 1800 views in one day. For a crappy, dud mashup that doesn’t show the animation, thats not bad in terms of views for that amount of time. And of course the only reason why it has had so many views is because it is the only thing you can find relating to the advert.

I am amazed that no-one managed to get the actual animation onto YouTube, as this is where a lot of banned advertisements end up. Okay, so now you’re curious and probably want to go and check out the mashup video anyway. Honestly, I wouldn’t bother.

Murder Burger Job Advert Goes Viral On Flickr

Murder Burger is a new Gourmet Burger joint that opened on Ponsonby Road in Auckland last month. A bit of healthy competition for Burger Fuel and the likes. So apparently they were looking for staff and placed a job ad on auction site Trade Me and had a less than satisfactory response. They placed a humorous “staff needed” ad in their shop window. Looks like a few people took photos of the job advert and put them up on the photo sharing site Flickr.

Photos on Flickr

Now, almost a month after their launch (and at the time of writing this post) this job ad photo under the title of:

Another job ad photo under the title:

And this one:

Actually, now after closer inspection, all three photos appear to be the same photo.

Due to these photos being uploaded on Flickr they ended up getting over a thousand applicant emails from people all over the world. I guess that was a bit of an unexpected twist in their recruitment drive and online marketing strategy. It just goes to show the power of social media when a local offline job advertisement goes global online.

The Murder Burger site is up on WordPress and you can also find Murder Burger on Facebook, of which currently they have 60 members.